Markup Calculator
Calculate selling price from cost and markup percentage, or find your markup from cost and selling price. Essential for retail and wholesale pricing.
100% markup = double the cost
Enter your values to calculate markup.
How It Works
Markup is the amount added to cost to determine selling price. A 100% markup on a $50 item means adding $50 profit for a $100 selling price.
Formula: Selling Price = Cost × (1 + Markup/100), or Markup = (Price - Cost) / Cost × 100
Frequently Asked Questions
What markup should I use?
It depends on your industry and expenses. Retail clothing often uses 100-150% markup. Electronics: 30-50%. Restaurants: 200-400% on food. Consider all costs including overhead, not just product cost.
Is markup the same as profit?
Markup determines gross profit per item. Net profit also accounts for operating expenses, rent, labor, marketing, etc. A 100% markup might yield only 10% net profit after all expenses.
How do I set competitive prices?
Research competitor pricing. Calculate your true costs (including hidden costs). Consider your value proposition—premium products justify higher markup. Test different price points to find what maximizes total profit.